A little side project we did on branding. Bitter Sweet cafe is a cake and coffee shop influenced by “Kawaii” or the Japanese pop culture of cute.
The cafe’s name was inspired by the sweetness of cake and the bitterness of coffee, which usually is the perfect combination to the tasted buds. The logo was incorporated with an Japanese emoji and a cupcake. The overall theme includes doodle art patterns to add to a whimsical and fun theme.