While it’s true that keeping your website updated takes a lot of time, effort, and work, you should never neglect it. We’ve taken the time to help you understand the importance and benefits of constantly updating your website by sharing with you our careful research and study on businesses who regularly update their website and those who don’t.
The most common mistake made by businesses is to have a website developed and just leave it be. It’s like planting a seed on dry land and leaving it to grow into a tree without taking good care of it. Of course, the seed has a chance to grow into a tree even if you don’t take care of it. But your business is not a tree! You cannot leave it to chance!
Your website will serve as your business’ online presence. It will be the face, and voice of your business online. Every update you make in your website will have an effect on your interactions with your visitors and customers. So make sure to constantly update your website.
Benefits of constantly updating your website:
1. IT SHOWS THAT YOUR BUSINESS IS STILL ACTIVE
Constantly updating the contents of your website is a sure way to tell your customers that you’re still in business. It’s one way to stay connected to your customers by letting them know what’s new and what’s currently happening in your business. If a visitor finds your site and found out that the information is outdated, do you think they will stay or go?
2. HELPS IN MARKETING
There are no better or more cost effective ways to advertise your business than the use of the World Wide Web or the Internet. If you can effectively utilize your business’ website it will save you a big portion on your marketing expenses. For instance, you have a new product or services that you’re going to launch, you can market it online through your website. That way whenever your customers visit your website they will immediately see your new product or services.
3. CONSTANTLY MAKE GOOD FIRST IMPRESSION
As a business, you always want to create a good first impression to your clients. According to a recent article I read, the attention span of Internet users is going down. That means whenever a visitor sees a poorly maintained website, they immediately go away. The first impression of your website would obviously be the overall design, but customers are visiting your website because they are looking for useful and up-to-date information about your business.
By constantly updating and improving your website’s contents, layout and designs, and improving its responsiveness to mobile devices, you can make sure to always give a good first impression to your visitors.
4. NEW CONTENTS WILL KEEP YOUR VISITORS FROM COMING BACK
In business, repetitive sales is the number one goal. You want your customers to come back and buy your products/services time and time again. This is also true with your website, you want visitors to come back time and time again to check out your business. People want to see new updates every time they visit your website or else they will lose interest to your business. You have to give them reasons to come back. New contents will keep your visitors engaged and interested in your website.
5. IT’S A GREAT WAY TO RANK YOUR SITE ON SEARCH ENGINES
Search engines, such as Google loves frequent updates. As of now, Google is the most frequently used search engine all around the world. Others call it, the king of all search engines. And it’s true. Think about it, is there one day that you’re on the Internet and you did not use Google? Google has tremendous influence on how websites are developed and how they’re ranked. And google loves websites that are frequently updated. And that’s a sure sign that you have to keep your website updated if you want to be easily seen on search engines.
6. IT’S GOOD FOR SOCIAL MEDIA
Your social media followers wants to see engaging contents and a useful information that they can learn from. If you don’t have anything to post, then your social media profile will become boring and you don’t want that to happen. You want your followers to keep on connecting and engaging with you and your business. Constantly updating your website and adding new contents will give you something to post on your social media page. Something that your followers will talk about.
7. ESTABLISH CREDIBILITY
One way to establish credibility to your business and be a leader in your chosen industry/niche is to constantly add useful information on your website. When you provide useful information to your visitors you will likely gain their trust and you will begin to be seen as an expert in your industry/niche. This will give you an edge over your competitors. Just make sure that you’re adding the right and useful information.
8. STAND OUT AMONG YOUR COMPETITORS
And lastly, one of the benefits of constantly updating your website is, it will draw the attention of your target customers and will help you stand out among your competitors. In addition, some of your competitors might not know this so if you use it effectively, you will gain the authority you need in your industry/niche. The buying pattern of customers has changed, most likely a customer will search for information regarding a product or service online. So if you effectively position your business online, you will stand out from the rest of your competitors.
In this era where information is one of the biggest factor in success, businesses face a great competition online. If you don’t update the contents of your website constantly, you’re giving your competitors an advantage.
Updating your website is not an easy task, it costs both time and money. And as a business owner, we know that time is more valuable than money. But make sure to put the time, money, effort, and work into updating and improving your website. You can do it by setting aside a fix amount of time every week, or hire somebody to do the task for you. (You can Contact Us and we’ll gladly help you.)
How would you know if it’s time to update the contents of your website?
Start right now, the moment you start asking yourself this question is a good enough reason to update or add contents to your website.
Now that you know the benefits of constantly updating your website, start making plans and strategies to fully utilize your business’ website.